[Functional Pet Food]

Pet food that tastes great & promotes good health

We've been hearing about 'functional pet food' for a long time now.  It can do this, it can do that, help with this, etc etc.

However, there is now a newcomer in the function discussion: pet treats.  According to this blog on NowPublic, pet treats are moving forward not just in the taste and product appeal categories, but also in their ability to be 'functional' and help pets going through a variety of illnesses.