[Functional Pet Food]
Pet food that tastes great & promotes good healthFresh Pet Foods Are Becoming New Standard
2008-07-30
Fresh pet foods are becoming a new standard in premium foods
For years, virtually all of the dollar sales growth in the North American pet food market has been coming from the conversion of pet owners to higher priced fare, and the single most important factor behind their willingness to pay more is the belief that better quality products offer tangible pet nutrition benefits. Because fresh pet foods fit this bill perfectly, sales are on the rise, with a 23% compound annual growth rate forecasted to bring retail sales to US$473 million by 2012, according to Packaged Facts' new Fresh Pet Food in North America: The Raw/Frozen, Refrigerated and Homemade Wave report. Also helping the market along are technological advances and convenience features, overlap into the high-growth natural and organic pet food segment, heightened pet food safety concerns and the mobilization of the raw/frozen petfood industry via the North American Raw Petfood Association and the Canadian Association of Raw Pet Food Manufacturers.
Fresh Pet Food in North America -the first and only market report to quantity this dynamic segment of the petfood market-is grounded in primary interviews with industry experts and extensive canvassing of the Internet, where the "word-of-mouth" raw dog foods movement has long been based and continues to spread. The market consists mainly of raw diets sold in frozen form but also includes refrigerated or frozen petfoods that have been lightly cooked (i.e., pasteurized) as well as uncooked products made shelf-stable via dehydration. The report also examines the growing trend toward homemade petfoods and the trend toward the usage of fresh pet food ingredients in traditional shelf-stable dry and wet petfoods.
[ Back to top ]
Created with ShoutPost
